A friendly parrot identity for a product that connects people across languages.
AnyLingo needed a brand that could introduce both communication and learning. We built it around a parrot: a familiar link to listening, speaking, and curiosity.
The finished 20-page brand book covers the logo, spacing, colors, type, and printed materials. All pages are included below in their original order.
The same identity had to work on a small app icon, a mug, a business card, and a billboard. Detailed artwork alone would not solve every layout.
The brand book needed to show which logo to use and how much space to leave around it. It also had to leave room for colorful illustrations without making every application look different.
What we had to balance
A playful character with a readable name
Small icons and large printed layouts
A fixed logo palette with more varied illustration colors
Our approach
The parrot's round shape, large eye, and bright beak give the identity a clear starting point. We kept those features consistent and used the name, color, and type to support them.
The guide pairs simple rules with examples. Merchandise, billboards, and stationery show how the pieces fit together in a finished layout.
DecisionProvide a horizontal logo and a stacked version.
WhyWide and narrow spaces need different arrangements without changing the logo itself.
DecisionKeep the core brand colors fixed, but let character art use more colors.
WhyThe logo stays familiar while the illustrations have room for different personalities.
DecisionPair Feather Bold headings with DIN Next Rounded body text.
WhyShort messages can stand out while longer explanations stay easy to read.
The brand
AnyLingo combines translation and language learning. The brand uses a friendly parrot to bring those two ideas together.
Brand artwork
The parrot has a round head, a large eye, green feathers, and a yellow beak with an orange accent. The logo comes in horizontal and stacked layouts. Both have spacing rules to keep the symbol and name clear.
#4AAD00The main brand color, used in large backgrounds and the logo.
#FFC807A bright supporting color drawn from the parrot's beak.
#E56628A warm accent in the logo and illustrations.
#232221Dark text, icons, and logo treatments.
#FFFFFFLight backgrounds and the base color for merchandise.
Headings and short titles.
Speak freely. Learn naturally.
Body text and longer explanations.
Learning is part of the conversation.
Writing style
Images
Where it is used
What to avoid
Keep the logo shape unchanged during animation. The message should still make sense when the image is still.
The AnyLingo Brand Book cover.
The brand story connects conversation and language learning.
The parrot concept represents listening, speaking, and curiosity.
Horizontal and stacked logo layouts.
Spacing rules for the parrot and the AnyLingo name.
The logo on white bags, notebooks, mugs, and clothing.
Light and dark icons in round and square shapes.
The five core colors and supporting gradients.
A wider color range for character illustrations.
Feather Bold for headings and titles.
DIN Next Rounded for body text.
The heading and body typefaces used together.
The outdoor advertising section.
A roadside billboard with the message, app screens, store badges, and logo.
The campaign layout on a wall-mounted billboard.
A wide billboard mounted on a building.
The stationery section.
Business cards with green backgrounds and the parrot logo.
Letterhead, notebooks, business cards, and envelopes.
The closing page of the brand book.
The brand book gives the team both the rules and finished examples. It can guide new product graphics, printed materials, and campaigns without rebuilding the identity each time.
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