One workspace for email campaigns and the messages a product sends.
RouteKite brings marketing and transactional email into one product. Teams share contacts, templates, sending setup, and message history.
Marketers work in the campaign console. Developers connect through the email API. The website explains both paths with product previews, a template library, documentation, and a pricing calculator.
A marketer starts with an audience and a message. A developer starts with an event, such as a purchase or a password reset. The platform needs to support both without making either workflow harder to follow.
The design keeps shared tools in one place, but gives campaigns and API messages their own starting points. Sender details, content, audience selection, and delivery records each have a clear role.
Our approach
The website introduces each task with a product preview and a link to the relevant page. In the console, the campaign flow moves from setup to content, review, and send. Documentation gives developers a separate route from domain verification to their first API message.
The campaign builder separates preparation from sending. Teams can check the audience and message before the final action.
Contact profiles bring list membership and subscription details together. Saved lists can be used again in later campaigns.
The library offers starting points for marketing and product emails. Teams can preview a design before opening it in the visual editor.
Developers verify a domain, set up a sending address, and create an API key. Their application can then send messages and retrieve the delivery record.
Reports lead from overall activity to the events for one message. Accepted, queued, and provider-reported delivery are shown separately. A delivery report does not guarantee inbox placement or that someone read the email.
The calculator shows how expected usage affects the estimate. It includes more than email volume, so teams can compare the capacity they need.
Promotional film
The complete RouteKite promotional film.
Screen recording
A walkthrough of the workspace and campaign screens.
Screen recording
The visual editor and its content controls in use.
The brand
The RouteKite name and mark draw on the idea of a message following a route. White surfaces, dark text, and coral accents carry that identity into the product.
Primary wordmark
The K combines a dark stroke, a curved coral path, and a diamond at the end. The same shape appears in the full wordmark and the small icon.
The full name, drawn as a custom logo.
The K from the wordmark, used where space is limited.
A white backing keeps the dark lettering visible.
A white-backed icon for browser tabs and avatars.
A PNG version for email layouts.
Brand in use
Email, connected.One platform for
every email
you send.
Campaigns. Transactional.
One email workspace.
The wordmark, coral accent, and product message in one layout.
A route.
A destination.
A recognizable K.
The small icon uses the K from the full name. Both share the same dark stroke, coral path, and diamond endpoint.
The icon and wordmark shown on light and dark backgrounds.
Identity at work
The brand beside a console screenshot. Dashboard figures are demonstration data, not client results.
#21252CDark strokes in the logo.
#15171AInterface text and dark backgrounds.
#F55C44The path in the logo and main brand accent.
#C43E2FLabels and stronger accents.
#FFF1EELight backgrounds and selected areas.
#FFFFFFProduct surfaces and space around the logo.
#F8F9FBSubtle background panels.
#667085Secondary text.
Interface text, navigation, and controls.
A clear view of every message.
Website headings and product diagrams.
Create. Send. Follow delivery.
Code and technical details.
message_id: example_001
Writing style
Images
Where it is used
What to avoid
Use movement to show a workflow or respond to an action. Keep the logo still.
The homepage introduces campaigns and transactional email.
The console shows navigation and recent activity. Figures are demonstration data, not client results.
The campaign list keeps drafts and sending activity in one place.
The campaign builder separates content preparation from review and send.
The template editor places controls beside the email preview.
Content blocks allow changes within the email layout.
The finished work covers RouteKite's identity, public website, and email workspace. The recordings show campaign management and template editing alongside the promotional film.
What we delivered
Explore the scope, process, and deliverables for similar work.
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