Photography
The clothing remains the main focus of each post.
2024Retail social campaign
Cougar Brand Promotion
A flexible campaign style that keeps the product and offer easy to see.
Core Infinite / ProjectBranding
A social media campaign for Cougar Clothing, focused on presenting seasonal products, retail promotions, and direct paths to online shopping.
What we made, why it mattered, and how it came together.
We created a social campaign system for Cougar Clothing using seasonal photography, bold type, brand colors, and direct shopping messages.
The layouts can change with each product or promotion while still feeling recognizably Cougar.
Offer message
Discounts and seasonal messages are easy to understand at a glance.
Layouts
The same design language works with different products and image crops.
Shopping action
Each post ends with a clear next step.
A promotion needs impact without covering the product.
Photography, discount, headline, logo, and call to action all compete for space in a social post.
The campaign needed to feel urgent while keeping the clothes desirable and the brand consistent.
What we had to balance
Offer and product
Consistency and different photography
Large type and garment detail
Brand recognition and seasonal change
Our approach
Give every element a clear role.
The product image, offer, headline, and action each have a defined place. Their size can change with the message, but alignment, color, and logo placement keep the campaign together.
Layouts respond to the photograph instead of forcing every product into the same crop.
- Keep the product desirable
- Make the offer easy to read
- Use one main message
- Keep brand placement consistent
Existing customers
Recognize the brand and understand the current offer quickly.
New social audiences
Meet the product and promotion in one clear composition.
Campaign teams
Use repeatable layouts for different products and offers.
The experience, step by step.
Notice
A strong image, color, or headline earns attention.
Recognize
Product and brand cues establish Cougar.
Understand
The offer becomes clear through scale and placement.
Inspect
The photograph keeps enough product detail visible.
Act
A direct shopping message closes the post.
How the different parts work together.
Each feature supports the wider experience instead of standing on its own.
Product framing
Each image gets a crop and layout that suits the product.
- Hero crop
- Garment detail
- Subject separation
- Focal point
Offer hierarchy
Discounts and seasonal messages follow a reliable reading order.
- Main offer
- Terms
- Season
- Action
Typography
Bold type creates impact while smaller details remain easy to read.
- Headline
- Offer
- Supporting copy
- CTA
Layout family
Reusable compositions support different products without making every post look identical.
- Image options
- Flexible text
- Color choices
- Logo placement
Key decisions
What we chose and why.
Choose one hero
DecisionMake either the product or the offer the strongest element.
ReasonTwo equally loud focal points slow the message down.
Let the image shape the layout
DecisionAdapt the text area to the photograph.
ReasonDifferent poses and garments need different amounts of space.
Keep the action short
DecisionUse direct shopping language in a consistent place.
ReasonThe final step should be simple and easy to find.
How the details support the experience.
Composition
Fashion imagery with retail clarity
Editorial crops keep the work stylish, while clear zones protect the offer and action.
- Thoughtful crops
- Layered depth
- Controlled overlap
- Clear logo
Typography
Impact without clutter
A small set of text styles keeps the offer bold and the details readable.
- Main offer
- Short headline
- Small terms
- Direct action
Campaign
Enough variety to keep the feed fresh
Color, crop, and emphasis change while spacing and brand placement remain familiar.
- Alternate layouts
- Shared spacing
- Action area
- Consistent feel
How the product works behind the scenes.
Production
Layouts designed for repeat use
Image, offer, copy, logo, and action can be updated independently without breaking the hierarchy.
- Replaceable images
- Flexible copy
- Format crops
- Shared alignment
The details that keep the experience dependable.
Brand review
The promotion never hides the product or brand
Logo, product image, offer, and action remain separate enough to review before publishing.
- Stable logo
- Readable terms
- Safe crops
- Clear action
A closer look at the work.
Screens and design details from the project, with a short note about each view.
The campaign board shows how photography, offer, logo, and shopping message work across a coordinated set of posts.
A campaign family that can carry different products and offers.
The final layouts give Cougar a recognizable way to present seasonal products, discounts, and shopping messages across social media.
What we delivered
- Product crops
- Seasonal offers
- Discount hierarchy
- Reusable layouts
- Shopping actions
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