Our approach
Choose one main point of focus
Some posts lead with the photograph. Others give the discount more weight. Text placement follows the pose and crop so important garment details remain visible.
2024Retail social campaign
Cougar Brand Promotion
Social campaign designs that give the clothing and the offer room to stand out.
Core Infinite / ProjectBranding
Social campaign artwork for Cougar Clothing's seasonal products and offers.
We created promotional designs for Cougar Clothing using fashion photography, seasonal offers, and short shopping messages. Each layout responds to the photograph instead of using the same crop for every garment.
The campaign combines large discounts with smaller supporting text. Framed images, open space, and changes in type give the posts variety while keeping the brand visible.
Make the offer clear without covering the clothes
The image, discount, headline, logo, and shopping message share a small canvas. If every element is equally loud, neither the product nor the offer gets enough attention.
Key decisions
Let the photo guide the text
DecisionPlace the offer in open areas around the subject.
WhyDifferent poses need different layouts. A fixed text box could cover the clothing.
Separate the offer from its details
DecisionMake the main discount large and keep supporting copy smaller.
WhyThe viewer should see the promotion first, then read the details if it interests them.
Keep the shopping message short
DecisionEnd each composition with a brief action line.
WhyThe final message should be easy to find after the image and offer.
Design details
Composition
Use crops and frames for variety
Full figures and closer crops give different products space. Frames and layered blocks separate photos from copy without making every post identical.
Type
Match the type to the message
Bold lettering gives discounts their weight. Serif and script styles bring a softer tone to selected headlines. Smaller text supports the offer without competing with it.
Color
Let the garments keep their color
Pink, navy, and tan backgrounds support the photographs. The surrounding colors change between designs while the product remains the main visual reference.
A closer look
The campaign board combines fashion photography, framed layouts, large offers, and short shopping messages.
A set of seasonal campaign designs
The finished artwork shows several ways to combine Cougar photography, discounts, and shopping messages. Each post has its own composition within the campaign.
Services behind this project
Explore the scope, process, and deliverables for similar work.
Start a project
Tell us what you need to build.
Share the product, the current stage, and the support you need. We will reply with practical next steps.
Start a project